90210 Visuals

Travi$ Scott releases visuals for his single, 90210 off his debut album Rodeo. 90210 features La Flame as the figurine on the cover for his much anticipated debut release. The visuals where directed by Hype Williams. The artistic piece features Scottie walking around in a deserted city where he meets an unidentified female who he smokes weed with and eventually has sex with. The visual … Continue reading 90210 Visuals

Trap

Trap, the ugly duckling of the music industry that is seemingly standing as this generations’ Rock n Roll music. Rappers such as the harmonic Thugger Thug (Young Thug) and the current king of trap, Future, you have to be on your own wave. Essentially, trap features heavy bass sounds and trance-like synthesizers and sometimes samples and hard knocking kick to get you dancing away like … Continue reading Trap

Society & Hip Hop

Other than being a braggadocios genre that involves boasting one’s wealth, jewelry, cars and women. Many times than ever, Hip Hop has been a vital tool and the lifeline of communicating social issues regardless of how the message would be presented. YG and Kendrick Lamar exemplify this clearly. YG dropped the fiery “FDT (F*ck Donald Trump)” featuring Nipsey Hussle as a stance against the presidential … Continue reading Society & Hip Hop

The Valley

A valley by definition is ‘low land between hills and mountains typically with a river/stream flowing through it’ (that’s what Google says). The Valley is a brief instrumental by Bam Dolla$. Bam Dolla$ is essentially, Caldo Hit$ record producer alter-ego. Remember when Tyler, the Creator was Wolf Hailey? Bam Dolla$ is the out-of-body-in-mind side of Caldo Hit$ that creates compositions from a vibe coupled with … Continue reading The Valley

‘Imma Tell Her’ x$ipping Got Next

So here’s the thing, if you’re going to be a producer in this day age be yourself firstly and be stylistic within all your endeavors. By stylistic, I’m referring to x$ipping dropping a stellar instrumental with Imma Tell Her. Imma Tell Her features chopped vocals from Kid X and Psyfo. This instrumental rework of the song for #APEtrapFridays is a perfect way to start your … Continue reading ‘Imma Tell Her’ x$ipping Got Next

If Young Metro Don’t Trust You

Leland Wayne, widely known as Metro Boomin is the rap game and music industry’s go-to-guy for banging and heavy 808 beats with rhythmic arrangements. Metro is responsible for hit songs in the Freeband Gang head honcho, Future‘s catalog. Future songs such as Honest, I Won featuring Kanye West, Where Ya At featuring Drake and most recently Jumpman by Drake and Future which all received RIAA Platinum certifications. Metro Boomin … Continue reading If Young Metro Don’t Trust You

A Fresh Look At Rap

Bergie Fresh recently released his EP, titled  GOAT In The Making with obvious assertion that his next in line to take on being the greatest of all time. Releasing a project with multiple features such as Emmy Gee, Maraza, Blanka Ranks and Victor Malaza for assists crafting a signature sound for the project. Production was handled by Bergie’s right hand man, x$ipping. x is always … Continue reading A Fresh Look At Rap

Back In LA

Sonny Digital, is a rapper/producer/DJ from Altanta Georgia known for crafting the beats for hit songs such as YC‘s ‘Racks‘ featuring Future, ILOVEMAKKONEN‘s ‘Tuesday‘ featuring Drake, Future‘s ‘Same Damn Time‘, 2Chainz‘s ‘Birthday‘ featuring Kanye West among others is consistent with the quality of his current output. It comes as no surprise as Sonny is the go-to producer for bouncy records, it is amazing hearing Steezy … Continue reading Back In LA

‘Esco Terrestrial’ Mixtape

It has been four months after dropping his EVOL album and Future’s back with 12 new tracks on a mixtape by DJ Esco, the coolest DJ on the planet. The ‘Esco Terrestrial’ Mixtape features production by DJ Esco, DJ Mustard, DY, Cassius Jay, Southside, Tarentino, Zaytoven, Metro Boomin, Moon, Cameron Cartee and J Platt. It features assorted 16 tracks with appearances by Young Thug, Rich Homie Quan, Drake, 2 Chainz, and … Continue reading ‘Esco Terrestrial’ Mixtape

Q

Schoolboy Q has released an array of impressive music videos and a short film this year in preparation of his album, Blank Face LP release. Groovy Q released Groovy Tony produced by Tae Beast, a visual that features Q as a villainous and gangster persona. The record itself is gritty and dark with the visuals matching the tone of the record, this has to be … Continue reading Q